Heart of the Bay - Case Study
Credits
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Designer & Animator:
Enrique Santa Maria -
Audio Designer: Kelly Warner
Model:
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CGTrader @davidhdez
Role
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Design
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Animation
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Projection Mapping
This project was created for my Projection Mapping class, where we designed and animated visuals to be projected onto a building using BARCO projectors. The piece explored trompe l’oeil techniques to make the animations appear as if they were coming off the wall. The final event showcased our work on the Ringling College Academic Center, highlighting the projectors’ creative potential for design and animation.
After completing the projection, I repurposed the 3D scene into a lighting and look development study, experimenting with key lighting, rim accents, and color treatments to further elevate the visual mood.
Tools
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Cinema 4D
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Redshift
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After Effects
Year
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2024
BEHIND THE PROCESS
INITIAL IDEAS AND STORYBOARD IDEATION
At first, I explored two different concepts that varied in both style and story. Both ideas involved elements transforming to create the Motion Design logo, but I ultimately decided to change direction after realizing a classmate was developing something similar. I wanted my project to feel more personal and unique, reflecting my own interests, especially my love for sports.
STORYBOARD EXPLORATIONS
CHOSEN CONCEPT DIRECTION
After several iterations, I developed a new concept centered around a sports locker. The original version featured an RCAD jersey, which I had planned to use for learning cloth simulation. However, given the tight schedule and evolving nature of the project, my creative director and I decided to focus on techniques I already knew.
The chosen concept highlights the energy and spirit of two local Tampa Bay s
OUR CANVAS
FINAL FORMAT FOR ANIMATED DELIVERABLES
DESIGNING FOR TROMPE L'OEIL
TROMPE L'OEIL
For this project, trompe l'oeil was the key focus. The goal was to create an illusion of depth, making the visuals appear as if they were coming off the wall. The purpose of the piece was to demonstrate the full potential of BARCO’s projectors when used by a motion designer.
Working in 3D space with Cinema 4D, camera placement was crucial to maintaining the illusion. I positioned the camera from the same viewpoint as the audience at the event, matching the exact perspective of the building to create a convincing sense of realism.
3D SCENE FORMAT REVISION
LIGHTING AND TEXTURING PROCESS
MOCKUP ITERATION AND PROGRESSION
