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NIKE SHOE BRANDING (GIANNIS IMMORTALITY 2.0) - SCHOOL PROJECT

For this project, I was tasked with developing a Nike shoe styleframe deck that could function as a branded marketing campaign for a model of my choice. I selected the Nike Giannis Immortality 2 and built the concept around its advanced, performance-driven design.

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Inspired by Giannis Antetokounmpo’s explosive and intentional play style, I positioned the shoe as a tool for speed, control, and precision. To visually communicate that energy, I incorporated motion blur and a futuristic chromatic aperture aesthetic, creating dynamic compositions that emphasize movement, impact, and high-performance innovation.

CREDITS

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TOOLS

YEAR

Enrique Santa Maria

Designer

Photoshop
Illustrator

2023

R&D 

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